QED Supremus
A high end speaker cable launch required high end product material both online and offline
The Supremus Hi-Fi speaker cable is priced at £150 per metre and is very much in the category of high-end speaker cable, the product launch needed to cater for both B2B and B2C markets.
Both a product guide and technical report were created as well as an online interactive training platform for dealers to learn about the product. Adding to this was a refreshed custom built website, accompanied by an advertising campaign in What Hi-Fi? Sound and Vision Magazine.
High quality print processes and finishes were used for the brochure with detailed striking photography
The online interactve training platform took dealers through a process to learn about the product, resulting in a quiz at the end
The technical report was designed in the format of a White Paper lending itself well to the fact there was a lot of science behind the Supremus speaker cable