Debtwire Par
An advertising campaign targeting the Americas region
Debtwire Par provides high value news, data and analysis on debt markets worldwide. They are the only intelligence service that reports and researches on debt situations before they break in the market. Their solutions span real time news, in-depth credit analysis, data, covenant research, specialist coverage of structured finance and municipal bond markets.
The image was chosen specifically for its wide angle format, to show the visibility that Debtwire Par has in the market
The logo variants have been used as pointers to draw the viewer down to the headline
Following the campaign it received a total of 84 enquiries, of which 19 commenced a trial and 7 converted to paying subscribers generating £91,000 in revenue