Grado


An advertising campaign in What Hi-Fi? Magazine for Grado that majored on the SR325e headphones

Grado Labs is a Brooklyn based company that hand makes headphones and cartridges. Family run since 1953, Grado has seen three generations: Joseph, John, and Jonathan Grado.

After recent success in the What Hi-Fi? Sound and Vision awards a short advertising campaign was run shortly after the awards were released. The advert was specifically promoting the award winning SR325e headphones but also detailed the other headphones Grado produce.

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A new refreshed photography style was also created for Grado which was adopted worldwide