Alphason
A small exhibition stand that needed to make a big impact through clever use of imagery, iconography and design
Alphason has long been established as the market-leading manufacturer of furniture that is specifically designed for audio-visual entertainment in the home.
An exhibition space was purchased as well as a slot in Furniture News magazine. The design of the stand and advert all worked seamlessly together to ensure a consistent approach. The design itself was bringing life to an otherwise slightly boring subject of AV furniture.
Furniture News is both printed and available online and attracts a readership of 15,000 people per month
A bespoke icon set was created to complement the overall look, using a bold background colour to make them stand out
These posters were displayed on the side of the stand, and later made available to dealers and distributors to promote the products in-store
